New designers: all you need is love

Mike Press

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The annual New Designers exhibition in London is both inspiring and intimidating. The talent and innovation on show continues to inspire visitors year after year, many of whom are there for the express purpose of employing the graduate designers or buying their work. For the 3,500 graduate designers who are showcasing themselves at New Designers, the quality and range of work on show can be intimidating. If you don’t win one of the 26 prizes awarded (and the maths suggest that exhibitors have a one in 134 chance of winning) then how are you noticed?

The elephant in the room – and the Business Design Centre is capacious enough for several herds of them – is that the majority of the exhibitors will not fulfil their current ambitions of becoming professional textile designers, jewellers, ceramicists, etc. True, most will apply their design thinking and sensibilities professionally, but not in the vocational…

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